Why clarity is the secret to sustainable growth

Clarity is unglamorous. It doesn’t show up in a quarterly roadmap. But it’s the thing every functional team has and every dysfunctional one is starving for.

Clarity in three places

• Clarity about the goal — what does success actually look like, in plain words?
• Clarity about ownership — who is accountable for moving this forward?
• Clarity about decisions — what was decided, by whom, and what changed because of it?

Each of these can be created in 20 minutes. Failing to create them costs months.